TOURISM MARKETING REVOLUTION BY HEBERI
HOTEL SHOULD MAKE MARKETING & COLLECT CLIENTS, NOT THE TOUR OPERATOR!
In the tourism business, tourist is the diamond. Everybody wants tourists. But how to generate them? It becomes very difficult because every country welcomes tourists.
Everybody knows the value of tourism and tourists. Everybody knows that a tourist is a fresh client for goods, created jobs, brings money, etc.
Traditionally the tour operators bring the massive number of tourists to touristic destinations. This is how the tourism system flows and it unlikely to change. However, there are online booking platforms available and some clients prefer those platforms in which they contact the hotel directly, organize transportation on their own, etc. However, holiday bookings via booking platforms are a small percentage in total. Most people prefer traveling with Tour Operators. Because Tour Operators provide enormous service such as transportation, guiding, assistance whenever needed, etc. Many things may go wrong during your 1-2 weeks of holiday and you may need help simply.
The question is how to make them come when everybody around is a potential competitor. How to make marketing, to who should the marketing be and who should make marketing.
HEBERI MARKETING STRATEGY
Heberi has a revolutionary suggestion in tourism marketing. We think the hotel should make marketing and collect clients to tour operator instead of waiting for tour operators to make marketing.
First of all, the hotel owner wants tourists to his hotel. But the tour operator wants the client to any hotel that is among his offer. For the tour Operator, it is not important where or which particular hotel is booked for the holiday so the client will go. In that case, if the Hotel Owner makes marketing and collects clients to Tour Operator, he will collect through his hotel and the Hotel Owner will host them when the tour operator brings. Naturally, the Hotel Owner is collecting for his Hotel. If Hotels generate clients, the Tour Operator will bring them anyway.
The secondary advantage for the Tour Operator is, its decreasing its marketing expenses. Every hotel in the Tour Operators portfolio will make more marketing and will generate more clients. With HEBERI, the Hotel can offer some commission from his side too if the booking is conducted at his hotel. Eventually, the Hotelier will decide whether to offer a commission to the Agents or not and if so, how much to offer. The Tour Operator already pays the booking commission for every booking so Agent has nothing to lose.
The third advantage for the Tour Operator is being off from hotelier's complaints of not bringing clients to his but bringing other hotels, ending season too soon, etc. In that case, the Tour Operator can simply say "collect clients to your hotel, we will bring them". There are cases that hotelier blaming, the Tour Operator bringing clients in very high season only -when the hotel doesn't need clients from them- but not bringing when the hoteliers desperately need.
To do that we made everything simple. We brought hotels and booking agents together in one platform. Buyer and seller in one place. The seller presents his product straight to the buyer. In Heberi, the booking agents (buyer) and hotels (seller) are together. The hotelier prepares his hotels advertising online from his hotel's predefined settings with ready templates and sends directly to booking agents of the country that he checks. Clarifies the authorized Tour Operator for booking on his hotel and asks agents to make bookings to his hotel via the tour operator that he works with. Agents make bookings to his hotel based on what the tour operator pays as booking commission.
But with Heberi, the hotelier can add (optional) some booking commission from his side for the agent to increase the agent`s earning for his recommendation. That makes his hotel more attractive for bookings.
We made even more. We made the booking agents able to make excursion bookings too for his clients for their holiday time, from his desktop, earn some booking commission from excursion bookings too. Let’s be clear holiday booking is a business for booking agents and clients are attending excursions anyway. So why not the booking agent who made his hotel booking already should make his excursion bookings too? If Tour Operators opens their excursions booking too, to Booking Agents at the client's country, who make hotel bookings already, Agents will make excursion bookings too for Tour Operators. That will increase the booking agents earning from his clients.
We believe for the Tour Operator, the booking agent is the most important part of the business because the Agent is the source of clients. And Tour Operators need clients.
The Heberi online system is developed to increase the Booking Agent's earnings on one side but also to make hotel owners be able to make his hotels marketing directly to booking agents.
Finally, I would like to clarify that certain contact details of the client (eg. Full name, phone number, email, etc.) are needed to fill the form for every booking when the agent makes but those details are not visible by service provider unless the booking request is approved. When the booking is approved then client contact details are automatically becoming visible by the service provider.
