How can you make travel agents actively recommend your hotel instead of the one next door?

Tour operators are essential in holiday destinations. They bundle flights, transfers, and hotels into one simple package and deliver a steady flow of guests.

But as a hotel, how do you ensure more of those guests stay with you? How do you stand out from all the other hotels in the operator’s brochure?

Tour operators list many hotels and present them to travel agents across the country that they operate as options. The client can choose any of them. A percentage of every booking goes to the travel agent as commission.

Travel agents are in contact with the tour operator only, not with you. Generally, hotels have no direct access to agents who actually influence bookings. In many cases, tour operators even discourage or block hotels from contacting travel agents directly.


Who are these travel agents? 

They are private companies spread across the country, finding clients and sending them on holiday with tour operators. They turn walk-in customers and online enquiries into real bookings.

Travel agents have the strongest influence on where clients stay. They know the trends, prices, and service levels. Clients trust their advice, and tour operators depend on them because they sit closest to the customer.

Occasionally, travel fairs bring hoteliers and travel agents together. You might travel across the world for a few minutes of conversation, asking agents to recommend your hotel more often.

Yet even these meetings don’t really change the balance of power. Tour operators still control prices, availability, and communication. They can mark your hotel as fully booked without your input and answer agents’ questions without ever consulting you.


HEBERI is designed to solve this problem for hotels. 

HEBERI connects hotels and travel agents in one online system. You create your own advert using ready-made templates, add your information and images, and send it directly to travel agents across the country(s) you select. You can clearly indicate which tour operator is authorized in each agent’s market.

Messages sent via HEBERI go straight into the travel agent’s account – not to spam and not through a tour operator`s filter.

You can also offer an additional booking commission to the travel agent for reservations made with the tour operator at your hotel, making your property more profitable to recommend.

These extra commissions are paid directly to the travel agent’s PayPal account, giving them a clear incentive to favour your hotel.

In short, HEBERI empowers hotels to motivate travel agents to recommend their property through tour operators – ethically, transparently, and at scale. 

For more check HEBERI.COM on LinkedIn