Why are booking agents undervalued by tour operators and booking agent networks when they are the ones finding clients?

Working under a tour operator or booking network makes it easy for you to access products, charter flights, booking systems, brand reputation, and shared risk. But without a network or tour operator umbrella, won`t you be able to access all these?

Who really brings the client?
In every business, the client is the most valuable asset. In terms of holiday booking, you inspire the trip, advise on the destination and hotel, and guide the client into the tour operator’s package and flights. The operator provides the bundle, but the client relationship and trust start with you.

Is the current way of holiday workflow fair?
Today, you rarely earn from what the client spends at many steps of your client's holiday, on the hotel recommendation or excursions. You’re often restricted from monetising the extra opportunities you create, while hotel guides and local sellers take the commission. Even so, if you try to work outside the network, tour operators can still take your clients back into their own channels. It’s understandable to question whether that value exchange is balanced.

What if you work without a network?
Working independently can give you more freedom, but it rarely replaces the operator’s flights, packages, systems, or brand. In practice, the tour operator continues to benefit from the demand you help build – because eventually you need an organizer to handle your client`s holiday.

How does HEBERI change the balance?
HEBERI is designed to give booking agents a clear, transparent share of hotel and excursion value without breaking tour operator relationships. You keep using the same operators, flights, and packages, while HEBERI adds structured hotel-paid and excursion`s booking commissions on top, so more of the value you create returns to you finally.

Who is really bringing clients to whom?
Without any doubt, it’s the booking agent. You find the clients, you convince them where to travel, and you fill the tour operator’s charter flights. Yet once those clients arrive, you’re often restricted from benefiting from the very holiday you made possible.

You recommend destinations, you help choose hotels, and every hotel is running behind you for your recommendation. But when it comes to extra earnings — hotel recognition, excursion commission, added value on site — the same tour operators block you from gaining those opportunities. Does that feel fair, given how much business you generate?

Can networks do something about it?
In general, yes, they can. They can pressure tour operators to enable their agents to do excursion bookings so that agents will receive their booking commission. Networks can also fight for their agents' rights harder so that agents benefit more from market competition between hotels, destinations, and countries. Imagine Hays Travel in the UK, Wakacje.pl in Poland, Raiseland in Germany, D-Reizen in Nederland, Berg Hansen in Norway, etc., and many more everywhere. They have enormous power over the tour operators that they supply clients to. But those networks are very comfortable with the current way of work, and they do nothing to improve agents within their umbrellas earnings.

The same thing is valid for agents operating under tour operators own networks too.  Agents under TUI, ITAKA, RAINBOW, CORAL, ANEX TOUR in the UK, Germany, Poland, Scandinavia, the Nederland, Russia, etc. Agents operating under those tour operator networks are not operating with the tour operator's money. They are independent agents that pay their expenses on their own, such as salaries, rent, electricity, water, taxes, etc. Tour operators only sponsor their office decoration only in return for being the only tour operator's product to sell. Is the office decoration sponsorship enough to restrict the same agent from earning from client`s holiday?

Clients spend thousands on excursions during their holidays. The commission on those bookings often goes to hotel guides or local pirate organizers, even though the relationship and trust started with booking agents in client`s home country. Why should the person who brings the client be the one who earns the least from their holiday?

This is exactly where HEBERI comes in.
HEBERI is built to recognise the real source of the client — you, the booking agent. It helps you turn hotel competition and excursion bookings into transparent, additional commission streams for yourself, without changing the client’s package or price. Instead of losing income to the network around you, you keep a fairer share of the value you already create.

So the question becomes: will you carry on feeding tour operators and agent networks while others capture the upside, or will you use HEBERI to make your role — and your earnings — match the importance of the clients you bring?

You are the one bringing clients into the holiday system – not the tour operator, not the hotel guide. You find the clients, you advise them, and you fill the tour operator`s charter flights. Yet when those same clients spend thousands on excursions, much of the extra income goes to hotel guides and local pirate organizers.

HEBERI is built to change that. It recognises you as the true source of the client and turns your existing bookings into more income from the same customers – through hotel-paid commission, excursion booking commission, and fair recognition for your recommendations.

HEBERI does not offer the opportunity to booking agents to book excursions only; it gives freedom to find the most convenient, affordable choice for its clients among many. With HEBERI, you are not limited to excursion sale shops around your hotel only. You can see all excursions in the town organzied and you can choose the most relevant to your clients' needs. With HEBERI, your client sees all available tours in the destination where their hotel is. It allows booking agents to benefit from the market competition, recommend the one that offers the best service to clients, and the one that offers the best commission to the booking agent.

With HEBERI, you gain fairness (you are rewarded for the value you create), control (you see and choose transparent commission offers), and safety (clients travel with vetted hotels and official, insured excursions instead of risky alternatives).

You bring the clients. You deserve the full reward.
You find the clients, advise them on the tour operator to travel with, the hotel to stay at, and you book charter flights. Yet when they spend thousands, much of the extra income goes to hotel guides and local pirates – not to you.

Meet HEBERI – generate income from your clients.
HEBERI recognises you as the true source of the booking and turns your existing reservations into more income from the same customers:

-Hotel-paid commission – extra earnings directly from hotels you already book.
-Official excursion commission – income from tours your clients would take anyway.
-Fair recognition for your recommendations – your influence finally shows up in your balance.

Why agents choose HEBERI?

-Fairness – you are rewarded for the value you create, not sidelined by hotel desks.
-Control – you see transparent commission offers and choose the hotels and excursions that work best for you and your clients.
-Safety – clients travel with vetted hotels and official, insured excursions instead of risky alternatives.

If you want your role to match your earnings, don’t wait for another season to pass. Register on HEBERI and test it with just one booking – a single holiday is enough to show how much more you can earn from the clients you already have.